Spark
Enhance your LinkedIn profile through AI
Project Summary
Spark is a SaaS-based Chrome extension that boosts LinkedIn productivity. By using AI, it generates personalized comments for posts, saving time and enhancing engagement. This tool helps users stand out, spark meaningful conversations, and grow their LinkedIn network effortlessly.
Platform
Chrome extension
Timeline
3 weeks
My Role
UX/UI Designer
Team
1 Designer
1 Project Manager
2 Engineers
The Challenge
To design a tool that seamlessly generates personalized and engaging LinkedIn comments, enhancing user productivity and networking while maintaining authenticity.
Our Approach
RESEARCH
User Research, Competitor Analysis and Card Sorting
DESIGN
User Flow, Wireframe and User Interface Design
User Research
To inform our strategy, we conducted comprehensive user research by engaging with active LinkedIn users to gain valuable insights. Through extensive interviews and secondary research, we synthesized the gathered information to shape the development of the new platform. This approach ensured that our solution was grounded in real user needs and behaviours.
Data Analysis
We gathered extensive data, enabling us to create distinct categories based on various product aspects. This categorization was crucial in identifying specific user pain points encountered at different stages of their journeys.
Card Sorting
Card sorting was invaluable for understanding user mental models and preferences. We categorized the data into four main areas: Weaknesses, Opportunities, and Neutral information. This division allowed us to prioritize features and plan the project effectively.
Synthesis & Findings
After thorough data collection, we carefully synthesized and categorized the information into relevant segments. This process facilitated the user flow creation, aiding in feature identification and development planning, including obtaining necessary compliance approvals.
Let’s Design
Your post summary is ready.
Pick the comment type that best fits your needs
💸
A belief
You need passion for UX design, not just the salary
🤖
A surprising connection
UX design requires dedication, not just ChatGPT assistance
🗺️
An analogy
UX design is like a journey, needing effort and time
🤔
A contrasting viewpoint
Some think UX is easy to learn, but it’s not
💡
A practical application
UX design requires human thinking, not just ChatGPT
Next
Spark
The Summary
The summary feature delivers precise insights by tailoring each post to highlight key points. We identified essential elements and suggest specific comment types to enhance engagement and foster meaningful interactions.
Personalise comments
The personalized comments feature lets users add their thoughts to summaries and choose a comment tone, enhancing authenticity and engagement. This helps the AI generate trustworthy content aligned with the user's voice. The user-friendly interface ensures seamless integration into the LinkedIn experience.
Back
Generate Comment
Spark
What are your thoughts on A Belief You need passion for UX design, not just the salary?
Personalise your comment by adding your thoughts
Pick a tone
😊
Friendly
Oops! Can't find the answer right now. Let’s try something else.
The comments
On the final screen, users receive five AI-generated comments tailored to the summarized post. These comments can be reviewed, inserted, and posted directly to LinkedIn. This feature ensures users have a selection of high-quality, personalized comments ready to enhance their engagement and interaction with posts.
Voila! Your comments are ready!
Choose a comment that captures what you're thinking.
How do you distinguish between passion and short-term motivation when getting into UX design? Is it something that unfolds over time?
Do you think having a passion for UX design is more important than having a natural talent for it?
Can you elaborate on what aspects of UX design someone should be passionate about to be successful in the field?
What are some signs that someone is only in UX design for the salary, and not for the passion?
How does one balance the need for financial stability with the need to follow their passion for UX design?
Regenerate
Insert Comment
Spark
The Outcome
The product is now available for download and has received an overwhelmingly positive response from our internal users. Currently, it is undergoing user testing 2.0 to ensure the best possible experience. Our next milestone is launching the web app, with the official launch scheduled for the next 1-2 weeks.
4.3
⭐️
Chrome Web Store
50+
Active Users
Let's Talk!
Interested in working together or have a question? Feel free to reach out. I'm here to help you turn your ideas into amazing digital realities. Looking forward to hearing from you soon!